Building an Effective Content Marketing Strategy 2023 Guide

Jacqueline Dooley is a freelance B2B content writer and journalist covering martech industry news and trends. Since 2018, she’s worked with B2B-focused agencies, publications, and direct clients to create articles, blog posts, whitepapers, and eBooks. Prior to that, Dooley founded Twelve Thousand, LLC where she worked with clients to create, manage, and optimize paid search and social campaigns.
In addition, more than half of its 37 million readers have read three of the last four issues. One of the ways it shows that dedication is via an online publication known as The Search. If you’ve already passed the PCM®, you can learn more about logging your CEUs here. Your registration for the exam will include three exam attempts that must be completed within one year of registration.
As you create digital products for your customers, you’ll need a way to market them. Content marketing is the best strategy we’ve found to not only reach your audience, but convert them into customers. Why it works → The Balsamiq Wireframing Academy increases brand awareness through optimized learning resources that appear in the SERPs for searches such as “what is a wireframe? ” and “content-first approach.” These are typical searches from someone in a research phase, and Balsamiq is there to be a first point of contact for potential customers. For example, at Ahrefs, we help people get more traffic to their websites. Content marketing is the process of creating and distributing content to attract and retain customers, so you can increase revenue and ultimately grow your business.
Local SEO will give you a bird’s eye view of what’s actually happening in your marketing. While it was previously thought that headlines should be short and to the point, it seems like audiences now have an appetite for longer headlines. It has been found that headlines that are longer than 14 words on average get 5X more backlinks. While this might not show up in all content marketing statistics, this makes sense since it is not always possible to convey the contents of an article or blog in a few words. We found the latest and greatest content marketing usage statistics that you need to know for 2020 and beyond. Read on to find out more content strategy statistics that will help you in your content marketing efforts.
When creating content, especially SEO content, many marketers have been known to focus on catering to Google. Clearscope is an AI-powered keyword research and content optimization tool that helps you create the best and the most comprehensive content. One way of making content more interactive is by using different formats. Things like quizzes, short-form videos and infographics are great ways to get the message across without boring your audience. With the internet being a sea of content currently, it can be difficult for brands to stand out by producing content on their own. Jeremy Moser of uSERP explains the challenges which thought leadership has created and how original research can help.
With a content marketing strategy, you become a publisher by building your own audiences and attracting your own attention. So instead of giving consumers the same details as your competitors, be creative and offer insightful product data to strengthen your content marketing tactics. Not only will this approach help you increase sales, but it will also improve search visibility and Google rankings. Articulating your brand’s voice should be done in part based on who you are and in part based on audience research. Once you’ve determined it, add that to your content process document and use this to train all brand writers and customer-facing teams so that your content is consistent.
Use your reporting insights to draw actionable insights and improve your content strategy. We hope this guide to what is content marketing has been useful and informative – as content marketing itself should be! Content marketing can seem a little intimidating when you first get started. In order to achieve your goals, your strategy must be robust, credible, well thought through and designed with your audience in mind. Content marketing—if done right—can be your secret weapon.